Make Something Different

"Life can be much broader once you discover one simple fact-and that is: everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. —Steve, 1994"

Welcome.

We felt that it was the right time to pre-introduce our company.

True Laurel is a purpose-driven company focused on building a new interfaces powered by local-first data synchronization, uniquely crafted for the way we use of tools.

Today, the word "transparency" is ubiquitous in all areas of life. The new trend is based on the idea that transparency creates trust. What is not noted, however, is that this insistence on transparency is taking place in a society where the meaning of the word "trust" has been badly damaged. The concept referred to as "trust" today has largely transformed into a method of control over society.

The permissions we encounter daily, especially on our mobile devices, which we often approve without reading, relinquish control of our data, which should ideally reside on our devices, to a server. Therefore, we need a synchronization solution that preserves the autonomy of our individual devices while effortlessly connecting them, all while granting us ownership of our data. Thinking and creativity thrive on privacy. In this data-intensive age, we must be conscious of what "privacy" and "data ownership" means for a society.

Over the past few years, as we assess the amount of time spent on devices and the experiences encountering within that timeframe, we've made a notable observation.

The network is transforming into a unique resonant space, turning into an echo chamber free from all forms of otherness and foreignness. It leads us to repeatedly experience the same content through different interfaces. Many applications, same feeds, the same algorithm offering the similar materials, over-communication, and over-consumption erode the value of the information we seek to attain. Information may be easily accessible, but knowledge is obtained through a time-consuming and maturing process. Even the vast knowledge repository known as Big Data contains only a fraction of actual one; it often harbors correlations devoid of causality. We are surrendering ourselves to this reality.

Social media applications have transformed how we collectively perceive and understand our world. Within the realm of social networks, we often find ourselves overwhelmed by an abundance of content just to keep up with updates from our family and close friends. What's even more concerning is that this content often becomes indistinguishable within our feeds, blending into a uniform experience. Messaging applications, which provide us with accessibility from anywhere and bring communication to a near-constant level, may be leading to alterations in the neocortex that are hard to undo, making it challenging to engage in deep thinking and maintain focus. It's akin to surrendering a superpower.

How do you get a more diverse set of experiences? Not by traveling the same path as everyone else. We've chosen to explore our true selves.

At the core of True Laurel is the creativity that will propel our advancement further. That’s why we’re building a new mobile app, which we call "0th" because we firmly believe that mobile devices have the potential to offer far greater empowerment. We are envisioning an app that presents the other perspective to us, encouraging us to think and take different actions.

It's going to be a fun ride 🍃

"And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something with a great deal of care and love, something's transmitted there. And it's a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what's really important to us. —Steve, 2007"